Profitability Targets, Professional Ethics, and Institutional Purpose
- Arda Tunca
- 2 days ago
- 14 min read
This article examines the ethical implications of profitability targets across three institutional domains: litigation departments in law firms, operations departments in hospitals, and private schools.
Although all three operate under budget constraints and managerial performance systems, their institutional purposes, moral responsibilities, and permissible trade-offs differ fundamentally.
Drawing on Kantian duty ethics, utilitarian welfare analysis, and a broad set of Western and non-Western ethical traditions, the article argues that profit incentives generate qualitatively different forms of ethical risk depending on the degree of human vulnerability and formative responsibility the institution bears.
The analysis is further extended through a political-economy critique of managerialism, an institutional correctness framework, and governance design criteria that translate ethical principles into organizational practice.
The core claim is that while financial sustainability is necessary across all institutions, the ethical acceptability of permitting profitability targets to directly shape core professional judgement declines sharply as institutional purpose becomes more tightly bound to care, vulnerability, and civic formation.
How, then, should the line between profitability targets and ethics be drawn? The distinction does not lie in the existence of financial constraints, which are unavoidable, but in their institutional position. Profitability targets are ethically permissible when they operate as background constraints on organizational sustainability. They become ethically problematic when they are allowed to directly govern professional judgement at decision points involving vulnerability, care, or formative responsibility. The closer a decision lies to irreversible harm or long-term human development, the stronger the ethical requirement that financial metrics remain subordinate to professional and moral reasoning.
Accordingly, while profitability pressures in litigation may distort justice yet remain partially containable, similar pressures in healthcare can normalize avoidable harm, and in private schooling can commodify human development, intensify stratification, and erode democratic equality.
Profit Targets and Professional Ethics
Professional institutions traditionally governed by normative logics have been increasingly subjected to managerial and financial performance metrics. Law firms, hospitals, and private schools now routinely impose profitability targets on internal units, including litigation practices, hospital operations, and school administration.
At first glance, the ethical challenge appears symmetrical. All institutions must remain financially viable. All face trade-offs between mission and constraint.
This symmetry is misleading. Law, medicine, and education rest on distinct moral architectures.
Law is an adversarial institution designed to manage conflict.
Medicine is a fiduciary practice oriented toward care, beneficence, and the minimization of harm.
Education is a formative and civic institution that shapes capabilities, agency, and citizenship.
These differences become ethically decisive once profitability targets begin to shape internal decision-making.
Kantian Duty Ethics: Persons, Purposes, and Moral Limits
From a Kantian perspective, ethical evaluation hinges on whether institutional practices respect persons as ends in themselves rather than as means. The question is not only whether outcomes are good. It is whether the institutional logic treats human beings as bearers of dignity, not merely as inputs, revenue streams, or risk objects.
In litigation, lawyers act as partisan agents within a rule-governed adversarial system. Clients enter the relationship knowingly, accepting strategic representation under conditions of uncertainty. Profitability targets may encourage excesses, such as procedural delay or over-litigation. These excesses remain constrained by judicial oversight, professional codes, and opposing counsel.
From a Kantian standpoint, ethical failure arises when legal strategy instrumentalizes justice itself. One example is when delay is pursued solely to exhaust an opponent financially. Yet the system’s design anticipates strategic behavior and embeds corrective mechanisms.
Hospitals occupy a different moral space. Patients are not strategic actors. They are vulnerable, dependent, and often incapable of meaningful choice. When operational decisions, such as bed allocation, staffing levels, length-of-stay targets, and procurement, are guided by profitability metrics, patients risk being treated as cost centers rather than moral subjects.
Kantian ethics draws a sharper line here. Any institutional logic that knowingly exposes patients to avoidable harm for financial reasons violates the categorical imperative by subordinating human dignity to economic efficiency. The asymmetry is amplified by information gaps and dependency. These are structural features of healthcare as a domain of uncertainty and trust.
Private schools also operate with fiduciary features, although of a different kind. Children are not fully autonomous agents. Parents make choices under information asymmetry. The “output” of schooling is not a commodity in the ordinary sense. It is the cultivation of capabilities, judgement, and agency. It is also the formation of civic capacity in democratic societies.
When profitability targets shape core educational decisions, students risk being treated as means. This can occur through tuition maximization, marketing-led admissions, selective retention, cost-minimizing staffing, and curriculum simplification designed to satisfy short-run demand rather than long-run formation. The Kantian concern is not only exploitation. It is objectification. Education becomes a revenue process rather than a moral and civic practice.
What Kantian ethics teaches us that profit incentives may distort legal practice. In healthcare, they risk converting persons into means in conditions of vulnerability. In private schooling, they risk converting formative human development into a priced output and weakening the respect owed to students as developing persons.
Non-Kantian Western Ethical Frameworks
Kantian ethics captures dignity violations, but it under-specifies institutional character and professional practice. Two Western alternatives deepen the analysis.
Aristotelian virtue ethics evaluates institutions by whether they cultivate the virtues appropriate to a practice. Law should cultivate fairness, medicine practical wisdom and care, and education character and judgement. Profitability targets become unethical when they corrode these virtues even if formal rules are respected.
Practice-based ethics, developed by Alasdair MacIntyre, distinguishes internal goods (excellence, meaning) from external goods (money, status). Institutions fail ethically when external goods dominate. This framework explains why profit incentives distort litigation, undermine care in healthcare, and hollow out education into credentialism rather than formation.
These approaches shift ethical evaluation from isolated decisions to institutional character over time.
Non-Western Ethical Traditions and Institutional Vulnerability
Non-Western ethical traditions converge remarkably with these critiques.
Confucian role ethics, associated with Confucius and Mencius, grounds ethics in role-based responsibility. Institutions that place administrators above healers or teachers invert moral hierarchy and fail ethically regardless of efficiency.
Buddhist ethics, rooted in the teachings of Gautama Buddha, evaluates institutions by whether they reduce or amplify suffering. Systems that require moral numbness to function, particularly in healthcare and education, are unethical by design.
Islamic political thought, exemplified by Ibn Khaldun, emphasizes social cohesion and justice (zulm as systemic injustice). Commodification of education and healthcare undermines trust and accelerates institutional decay.
Ubuntu ethics in African philosophy frames personhood as relational. Institutions are judged by their contribution to communal flourishing. Profit-driven stratification in schooling and healthcare violates this relational ontology.
Together, these traditions reinforce the conclusion that ethical failure in these domains is structural, not cultural or ideological.
Utilitarian Analysis: Efficiency, Welfare, and Hidden Harm
Utilitarian ethics evaluates institutions by consequences, typically in terms of aggregate welfare. Profit targets are often defended as efficiency instruments. The ethical question is whether the welfare gains are real, and whether harms are systematically undercounted.
In litigation, profitability pressures may reduce welfare by increasing legal costs, prolonging disputes, and privileging wealthy clients. While some of these welfare losses are diffuse and partially reversible, the more consequential harm lies in the distortion of procedural justice itself.
Courts can sanction abuse, and opposing parties can counteract excesses, but these corrective mechanisms operate unevenly and presuppose relatively symmetric legal capacity. The system, while imperfect, makes many harms visible through procedural contestation and public decisions. Yet visibility does not eliminate the cumulative erosion of fairness that accompanies systematic advantage.
From a utilitarian standpoint, inefficiencies in litigation appear primarily as welfare losses measured in time, money, and trust. What this perspective tends to undercount are the social costs of injustice as such: diminished legal equality, reduced confidence in the rule of law, and the normalization of outcomes driven by economic endurance rather than merit. These are not easily captured by aggregate welfare metrics, but they are central to the legitimacy of legal institutions.
In healthcare, operational efficiency is often framed as welfare-enhancing. Shorter stays reduce costs, and increased throughput can improve access. Yet when efficiency targets are allowed to govern clinical pathways, they can increase readmissions, medical errors, and mortality, particularly among vulnerable patients whose capacity to absorb risk is minimal. Unlike financial or procedural losses, harms to life and bodily integrity are frequently irreversible, and their consequences extend beyond the individual patient to families, communities, and public trust in medical institutions.
This constitutes a structural failure of utilitarian reasoning in healthcare. The harms least visible to measurement systems are often those borne by the least powerful, and when cost metrics systematically undercount suffering, injury, or premature death, the resulting calculus becomes not merely biased but morally incoherent. An evaluative framework that treats life-threatening risk as a residual externality fails to respect the ethical priority of health as a foundational human good.
In education, the welfare horizon is longer, and the most consequential benefits and harms unfold over years rather than immediately. Profitability targets can improve efficiency in narrow and short-run senses, but they can also generate hidden harms that are poorly captured by conventional welfare metrics. Unlike transactional losses, educational harms are often cumulative and path-dependent, shaping life chances and civic capacities in ways that are difficult to reverse.
Three forms of hidden harm are central.
Selection effects and cream-skimming. A profit-maximizing school has incentives to admit students who are cheaper to educate and more likely to produce measurable success. This shifts educational burdens to other institutions, deepens stratification, and reassigns risk along socio-economic lines rather than educational need.
Quality compression. Cost control can reduce teacher autonomy, narrow curricula, and increase class sizes. While these measures may not produce immediate declines in test outcomes, they can erode critical thinking, civic reasoning, and the development of judgement—capacities that underpin democratic participation and social cooperation.
Positional competition. Education is partly a positional good. When profit incentives intensify status competition, aggregate welfare can fall even when individual families believe they benefit. This coordination failure is not merely inefficient; it can undermine democratic equality by converting education from a common civic investment into a stratified sorting mechanism.
From a utilitarian perspective, welfare losses in litigation tend to be more visible and, in many cases, partially containable through procedural contestation and institutional correction.
In healthcare, however, the harms most likely to be undercounted by efficiency metrics (delayed treatment, premature discharge, and elevated mortality risk) can be irreversible and lethal, rendering standard cost–benefit trade-offs ethically fragile.
In private schooling, the most consequential harms are neither immediate nor easily measurable: profit-driven selection, quality compression, and positional competition reshape developmental trajectories, entrench stratification, and erode civic capacity over time. Because these effects are cumulative, path-dependent, and borne unevenly, they systematically bias aggregate welfare calculations and can reduce overall social welfare even when individual transactions appear efficiency-enhancing.
Political Economy: Managerialism and the Colonization of Professional Logics
This is a political-economy analysis not in the sense of price formation or output allocation, but in the sense of how governance structures, incentive systems, and authority relations redistribute power, risk, and life chances.
The ethical profile of profit targets cannot be reduced to individual decisions. It depends on how market-like control systems reshape professional norms, authority, and accountability.
In law firms, managerialism reshapes incentives. Billable hours, client selection, and internal hierarchies become dominant. This can erode professional ideals and civic roles. Still, the core function of law as conflict adjudication remains. The damage is largely normative and distributive. It affects access to justice and professional identity.
In healthcare, managerialism penetrates more deeply. Hospitals increasingly operate under quasi-market logics where performance indicators can displace clinical judgement. Operations departments become moral governors by translating financial constraints into clinical realities without direct ethical accountability. Responsibility is diffused across committees, protocols, and dashboards.
This diffusion is not accidental. It is a governance mechanism. It allows institutions to produce structural harm while maintaining the appearance of neutrality. It systematically benefits actors with greater financial, informational, and organizational capacity, while dispersing risk and moral responsibility downward to professionals and service recipients.
In schooling, managerialism reframes education as a service product, families as consumers, teachers as deliverers, and students as outputs. Profitability targets then interact with accountability systems to produce standardization, marketing, and segmentation. This can undermine education as a civic practice.
Political economy matters here because education is a mechanism of social reproduction. Profit-driven stratification in schooling is not a side effect. It is often an equilibrium outcome in marketized systems where affluent families can buy advantage and institutions have incentives to sell it.
Managerialism is not merely a set of techniques. It is a mode of governance that depoliticizes distributive choices by translating moral questions into performance indicators.
In law, this produces inequality of access but preserves adversarial visibility. In healthcare, it diffuses responsibility across protocols, enabling harm without culpability. In education, it commodifies formation and stabilizes class reproduction through market-based selection.
This governance mode is politically consequential because it shields power from contestation. Decisions appear technical while redistributing risk downward. Ethical analysis must therefore treat profitability targets not as neutral constraints but as political instruments embedded in institutional power relations.
The political economy of managerialism thus lies not only in efficiency claims, but in the reallocation of authority and risk in ways that stabilize advantage while rendering distributive outcomes opaque.
Institutional Correctness
“Institutional correctness” can be stated as a governance criterion. An institution is correct when its internal incentives, accountability systems, and decision rights align with its legitimate social purpose. When these are misaligned, the institution can remain efficient while becoming illegitimate.
Here, legitimate social purpose refers to the function an institution is normatively entrusted to perform in relation to justice, care, or civic formation, rather than to its stated mission or market success.
This can be analyzed using institutional theory and legitimacy. Organizations require social legitimacy to sustain authority, not only resources. Institutions also embed rules of the game that shape long-run performance and justice outcomes.
A litigation department is institutionally correct when profitability is subordinated to rule fidelity. Targets can exist, but they must not reward conduct that undermines procedural justice. Governance tools include fee rules, professional discipline, judicial sanctions, and norms against frivolous suits.
Institutional mismatch arises when internal targets systematically reward actions that courts struggle to observe or punish, such as strategic delay and discovery abuse.
Hospitals are institutionally correct when clinical judgement dominates operational design, and when finance is treated as a constraint, not a decision criterion for care allocation. Targets can exist, but they must be bounded by explicit clinical and ethical safeguards.
Institutional mismatch appears when operations departments gain de facto authority over care pathways without being ethically accountable. This is a legitimacy problem. It is not only a technical one.
A private school is institutionally correct when profitability is compatible with educational integrity and civic obligations. This requires governance safeguards that limit commodification and stratification. It also requires transparency about admissions, retention, teacher conditions, and learning objectives.
Institutional mismatch appears when the school’s business model depends on selection, branding, and positional advantage rather than genuine educational value added. In such cases, profitability targets do not merely constrain mission. They redefine it. Institutional mismatch is therefore not merely an organizational failure, but a political failure insofar as it reallocates authority away from those bearing moral responsibility toward those insulated from its consequences.
Profit targets are ethically tolerable only insofar as the institution’s governance design prevents profit from becoming the operative definition of success.
In this article, legitimacy refers to the capacity of an institution to exercise authority in ways that are publicly justifiable to those subject to its decisions, and that do not systematically undermine equal standing, life chances, or civic capacity.
Governance Checklists: Translating Ethics into Institutional Design
Ethical evaluation remains incomplete if it stops at normative diagnosis. Institutions fail not only because actors behave unethically, but because governance structures systematically reward conduct that undermines institutional purpose. Translating ethics into institutional design therefore requires identifying which profitability targets are permissible, conditionally permissible, or institutionally incorrect by design.
In litigation departments, governance design is ethically acceptable when profitability targets are decoupled from procedural duration and adversarial escalation. Firm-level revenue targets and quality-adjusted resolution metrics are permissible, while targets that reward delay, discovery inflation, or opponent exhaustion are institutionally incorrect because they redefine justice as extraction rather than adjudication.
In hospital operations, governance constraints must be stronger. Aggregate budget balance, procurement efficiency, and non-clinical cost controls are permissible. Throughput or length-of-stay targets are only conditionally permissible when clinicians retain override authority and outcomes are risk-adjusted. Profitability targets tied to patient turnover, case-mix selection, or treatment deferral are institutionally incorrect because they convert vulnerability into a financial variable.
In private schools, long-term financial sustainability and administrative efficiency targets are permissible. Tuition revenue and enrollment growth targets require strict conditions such as needs-based aid floors and non-selective admissions. Profit models based on student selection, exclusion of high-cost pupils, or curriculum simplification for market appeal are institutionally incorrect because they redefine education as positional sorting rather than civic formation.
Across all three domains, the guiding design rule is that profitability targets must operate around professional judgement, not inside it, because professional authority is the institutional mechanism through which justice, care, and civic formation are rendered publicly accountable and democratically legitimate.
Policy Brief for Regulators
Ethical failures in foundational institutions are rarely the result of individual misconduct; they are more often the predictable outcome of regulatory design choices embedded in national governance traditions. Comparative evidence shows that countries differ systematically in how they constrain profit incentives in such institutions.
In Germany, strong professional regulation and fee schedules in law, diagnosis-related group reform with recent clinical safeguards in healthcare, and tight regulation of private schools limit the ethical damage of profitability targets. Financial discipline exists, but professional veto power remains intact.
In the United States, weak constraints on profit extraction in law, healthcare, and education allow managerial metrics to dominate professional judgement. The result is high innovation and efficiency in some dimensions, but also extreme stratification, hidden harm, and institutional mistrust.
In the United Kingdom, hybrid systems prevail. Legal aid retrenchment, NHS performance targets, and elite private schooling produce ethical tension not through overt profit maximization but through managerial pressure and political underfunding, which displace responsibility without eliminating market logic.
In Turkey, rapid marketization without strong institutional buffers has amplified ethical risk. Performance-based healthcare financing, exam-driven private schooling, and uneven enforcement in law have produced legitimacy deficits despite expanded access.
The regulatory lesson is consistent across cases: profitability targets are ethically tolerable only where professional override authority over case-level decisions affecting justice, health outcomes, and educational trajectories is legally protected and politically enforced.
Politics: Power, Regulation, and the Democratic Stakes
Profit targets in these sectors are political because they allocate burdens, define access, and shape the distribution of voice. Politics enters through regulation, financing arrangements, professional governance, and class structure.
In law, profit incentives interact with political inequality through access to representation. When high-quality legal capacity concentrates among those who can pay, procedural equality becomes formally intact but substantively hollow. This creates a legitimacy risk for the liberal-democratic claim that law applies equally and that citizens stand as political equals before public authority.
In healthcare, profitability targets can translate political power into differential survival probabilities. It follows from how systems ration time, attention, and resources. The social gradient in health outcomes shows that inequality is not only a moral issue but also a predictable health determinant.
If the political system tolerates profit-driven harm, it effectively accepts a tiered moral status among citizens. That is a civic rupture.
Education is directly tied to democratic citizenship. It shapes competencies for participation, judgement, and mutual recognition. Marketization can weaken democratic equality by making educational opportunity more dependent on wealth, and by encouraging institutions to treat students as segmented customer bases.
There is also a feedback loop. Stratified schooling reinforces political inequality by shaping networks, credentials, and civic confidence. Profitability targets can thus become instruments in the reproduction of class power, even when no individual intends it.
Profit targets in law, healthcare, and education are not merely managerial tools. They are political mechanisms that shape equality, democratic legitimacy, and the cohesion of democratic citizenship.
Normative Framework: Institutional Integrity over Market Neutrality
Markets are powerful coordination devices, but they are institutionally blind. When profit metrics govern domains of justice, care, and formation, they cease to be neutral economic tools and become political instruments that redistribute risk, dignity, and life chances.
Three normative limits follow.
First, justice tolerates strategy but not domination. Legal institutions collapse when procedural advantage becomes indistinguishable from economic power.
Second, care presupposes vulnerability. Healthcare systems lose moral legitimacy when survival probabilities correlate with profitability.
Third, education forms citizens, not customers. Schooling loses democratic meaning when institutional success is defined by exclusion and positional advantage rather than capability formation.
This framework does not oppose markets per se. It insists that institutional integrity, defined by fidelity to the institution’s publicly justified role in justice, care, or civic formation, precedes efficiency, and that profitability must remain subordinate to civic purpose in domains that shape social reproduction.
Conclusion
Although law firms, hospitals, and private schools all face financial constraints, profitability targets generate different ethical risks because each institution is anchored to a different kind of social good.
In litigation, profit can bend justice but tends to remain more containable because adversarial contestation and public adjudication expose many abuses. In hospitals, profit-driven operations can normalize avoidable harm and diffuse responsibility across systems. In private schools, profit incentives can commodify formative human development, intensify stratification, and weaken democratic equality.
The ethical asymmetry is structural. It follows from the difference between institutions designed to manage conflict, institutions entrusted with vulnerability, and institutions charged with forming persons and citizens. A governance model that treats these domains as morally equivalent, and that permits profitability targets to displace professional judgement at core decision points without strong safeguards, will reliably generate institutional mismatch and political backlash.
When profitability targets displace professional judgement in domains of justice, care, and education, institutions may continue to perform efficiently while losing legitimacy in a democratic sense—by normalizing unequal access to justice, differential exposure to health risk, and the stratified formation of civic capacity among formally equal citizens.



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