One day in November 1996. It is the first day of my professional life. I am at DuPont’s European headquarters in Geneva. I begin conducting market research into how new supply chains might be established in the new markets that opened up following the collapse of the Eastern Bloc. My first day at work coincides with the marketing group’s monthly meeting. There are seventeen or eighteen people around the conference table. Not even two of them are from the same country. Everyon